Phainos

Campaign Tracking

Your campaign was bigger than the roster.

See the full footprint of a campaign, including paid creators, partners, owned channels and organic posts around the moment.

Five athletes meeting on a rooftop track at sunrise
A runner breaking a cobalt finish ribbon at blue hour
Four people from different sports converging on a blue court circle

A campaign is one moment. Measure everything around it as one.

A community gathering on a city track at sunset

The full footprint

See past the roster

The posts you never paid for are half the story.

Everything published around your activation comes into the same view, including the people who showed up on their own. The report finally describes the moment rather than the invoice.

Two relay runners exchanging an orange baton in full stride

One number for the moment

Judge the activation, not the contract

Know what the moment actually moved.

Owned, paid, partner and earned content roll into one set of totals, with the paid share separated out. You can answer what the launch did without stitching four exports together.

A creator-led basketball launch moment at blue hour

Live from day one

Catch it while it runs

Fix the campaign, not the post-mortem.

The view is current from the first day of the window, so a quiet partner or a format that is not landing is something you deal with rather than something you write up afterwards.

Four athletes in different shoes gathered around starting blocks

Everyone in the frame

Know who else showed up

Your moment had other brands in it.

Content around the campaign is read for every brand visible in it. A race weekend is rarely yours alone, and knowing that changes how you value having been there.

What changes when you count the whole moment.

Before Phainos

  • A report that covers the invoice and nothing else
  • Owned, partner and creator numbers assembled separately
  • Organic reaction unmeasured because nobody knew where to look
  • Results read after the activation closed
  • The moment reported as if the brand was the only one in it

With Phainos

  • One activation, every source, one set of totals
  • Paid, owned, partner and earned separated but comparable
  • Untagged organic content found and counted
  • A live view from the first day of the window
  • Everyone visible in the moment, named

Questions, answered

A better conversation starts with a better answer.

How is this different from creator tracking?

Creator tracking is built around a roster and answers who delivered. Campaign tracking is built around a moment and answers what the whole activation did, including the content from people you never contracted.

How do you find organic content nobody tagged?

Discovery runs on hashtags, locations and accounts agreed during setup, and on the brands visible in the content itself. That last part is why untagged posts still surface: we look at what is on screen, not only at what was written.

Can we run several campaigns at once?

Yes. Each activation is its own window and its own readout, and a piece of content can belong to more than one if it genuinely falls inside both.

Does the same content get counted twice?

No. Cross-posts and collaborations are credited to every participant so each one gets their due, while campaign totals count the piece once.

Can we compare one campaign against another?

Yes, provided both were set up here. Campaigns run on the same measures and the same classification, so a launch can be read against the last one rather than against a differently built spreadsheet.

See it on your own brand.

Tell us the question you cannot answer today. We will show you what this looks like against your accounts, your creators and your category.

The rest of the picture