Campaign Tracking by Phainos
See the full footprint of a campaign, including briefed creators, partners, owned channels and organic posts around the moment.
A launch runs across briefed creators, athletes, partner accounts, owned channels and a crowd that turns up on its own. The report often covers only the creator roster because those are the links someone collected. Everything else around the moment never makes it in.
How much came from the creator roster?
The roster's contribution separated from partners, owned channels and organic content.
Did it reach anyone outside the roster?
Organic posts found, including the ones that never tagged you.
Which partner did more than our own channels?
Every source compared on the same measures.
Which other brands appeared during the campaign?
Every brand visible in the content, named.
Companies we've already partnered with
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Phase one
We define the campaign once: a window, a subject and the sources that belong to it. Your channels, the briefed roster, the partner and athlete accounts, and the hashtags, locations and brands that will surface the organic posts around it.
Phase two
Everything published inside the window lands in the same view as it appears, stories included, whether or not anyone tagged you. Volume and performance read by day, so a quiet partner or a format that is not landing is visible while there is still budget to move.
Phase three
Totals roll up across every source, with shared posts counted once. Creators, partners, owned channels and earned content sit side by side, showing what moved the campaign.
Content from your channels, creator roster, partners and organic audience, collected across the same campaign window.
Posts from people who were never on a roster, including the ones that never tagged the brand.
See what the creator roster, brand channels, partners and organic audience each contributed to the campaign.
See when content and engagement peaked across the campaign window and which activity drove the change.
See how audiences responded to the campaign, including sentiment and recurring topics in their comments.
An exportable readout of the activation, with the findings and practical lessons your team can carry into the next campaign.
Three activation pilots in 2026, each bigger than the last. Most recently: the Adizero Dropset Pro launch in London, where we tracked the event's social impact and how creators helped carry the message beyond the event itself.
“The tracking gave us a much clearer picture of the impact our event had on social, beyond what we could see on the day.”
Celine Schana
Head of Social at HY.AM
Phainos is used by brand and marketing teams who run launches and sponsorships, and by the agencies who plan them for their clients.
Campaign content gathered manually from separate accounts
Campaign content collected automatically in one view
Campaign investment judged from the creator roster alone
Creator, partner, owned and organic contributions measured
Partner, organic and audience response left unmeasured
Comment sentiment and recurring topics included
Results assembled after the campaign has closed
A measured view available throughout the campaign window
The next campaign planned from an incomplete report
Clear findings to improve the next campaign and investment
Tell us the question you cannot answer today. We will show you what this looks like against your accounts, your creators and your category.
Can’t find what you’re looking for?
Social media campaign tracking brings the content and performance around one campaign into a single view. That includes brand channels, briefed creators, partners, athletes and organic posts published during the campaign window.
Creator tracking is built around a roster and answers who delivered. Campaign tracking is built around a moment and answers what the whole activation did, including the content from people you never contracted.
Discovery runs on hashtags, locations and accounts agreed during setup, and on the brands visible in the content itself. That last part is why untagged posts still surface: we look at what is on screen, not only at what was written.
We collect organic posts across the agreed campaign window, attribute them to the relevant creators, partners or audience, and measure their content, performance and contribution alongside your owned channels.
Social media sentiment analysis shows how audiences responded and which topics they discussed in campaign comments. These findings help explain the response behind the performance numbers and inform the next campaign.
It gives you evidence to judge the investment: what each group contributed, how the content performed and how audiences responded. We do not turn that evidence into an unsupported earned media value. The report shows what the campaign delivered and what to change next time.
Yes. Each activation is its own window and its own readout, and a piece of content can belong to more than one if it genuinely falls inside both.
No. Cross-posts and collaborations are credited to every participant so each one gets their due, while campaign totals count the piece once.
Yes, provided both were set up here. Campaigns run on the same measures and the same classification, so a launch can be read against the last one rather than against a differently built spreadsheet.