Product Tracking
Watch the video, not just the caption. See which products appeared, for how long and how prominently.
Captions tell you what creators said. The frame tells you what audiences actually saw.
Seconds on screen
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Seconds on screen
Count appearances, not mentions
The video itself is analysed across its full length, so an appearance registers whether or not the creator described it. What you seeded is measured by what was visible.
Duration and prominence
Separate a hero moment from a glimpse
How long the product held the frame, how large it was, and whether it led the shot or sat behind it. Background wear stops being reported as a placement.
A list built on evidence
Justify the budget with something real
Visibility rolls up per product, per drop and per campaign, so the next seeding list is built on delivered seconds rather than on follower counts.
Competitors, named
See the whole frame
Detection does not stop at the items you registered. A piece where your shoe appears next to a competitor's kit reads as exactly that rather than as a clean win.
Questions, answered
Creator tracking tells you a creator posted and how the post performed. Product tracking goes inside the video and tells you whether your product was actually visible in it, and for how long.
Yes. That is the point. Detection runs on the video itself, so an untagged appearance still registers.
The ones registered during setup. Detection is configured against your actual catalogue, which is part of why setup is hands-on.
Good enough to change decisions, not perfect. Detection is strongest on distinctive silhouettes and clear footage, and weakest on brief background appearances in low light. Results are reviewable, so anything you disagree with can be corrected.
Often, depending on how distinct the colourways are and how clearly the product is shown. Where it cannot resolve the exact variant it still records the appearance at product level rather than discarding it.
Tell us the question you cannot answer today. We will show you what this looks like against your accounts, your creators and your category.
Monitor your owned channels and see which kinds of content actually perform.
Find where to show up, get there first, and measure what outbound engagement returns.
Track who posted what across your creator roster, and whether it matched the brief.
Measure a whole activation, not just the creators you briefed.
Capture everything your competitors publish, categorised for real comparison.
Commission a cultural or trend report on your category, built on live data.