Product Tracking by Phainos
See which seeded products appeared across creator content without checking every post and video by hand.
A brand sends product to a group of creators. The posts come in and the report covers reach, engagement and caption mentions. It rarely shows whether the product appeared in the video, how long it stayed there or how clearly the audience could see it.
Which products appeared on screen?
See which seeded products were visible in each video.
Which creators featured the product?
See every creator and post where the product appeared.
Which seeded products were never shown?
Find the items that went out but did not appear in the content.
Where else did your products appear?
Find appearances across the full creator roster, including untagged posts.
Companies we've already partnered with
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Phase one
We register each product and the creator receiving it, using your catalogue as the reference. This gives detection the detail it needs to identify the specific item. Creators can continue posting as usual, without special formats or tagging requirements.
Phase two
Phainos collects each creator's posts, reels and stories, then scans the content for the products in your catalogue. An appearance is recorded even when the creator does not tag or mention the product.
Phase three
The results are grouped by post, creator, product and drop. You can see what appeared, who featured it and which seeded items never made it into the content.
A complete count of the posts and videos where each seeded product appeared.
The total time each product was visible, grouped by item, drop and campaign.
A comparison of the screen time delivered by each creator on the roster.
Worn in action, held up, or sitting in the background, recorded with the appearance itself.
A record of competitor brands in the same shot, including appearances where your exact product could not be resolved.
An exportable summary of product appearances, comment sentiment and recurring topics, with practical lessons for the next seeding campaign.
Three activation pilots in 2026, each bigger than the last. Most recently: the Adizero Dropset Pro launch in London, where we tracked the event's social impact and how creators helped carry the message beyond the event itself.
“The tracking gave us a much clearer picture of the impact our event had on social, beyond what we could see on the day.”
Celine Schana
Head of Social at HY.AM
Phainos is used by product and marketing teams who seed product, and by the agencies who run seeding programmes for their clients.
Creator accounts and posts checked one by one
Creator content collected and scanned automatically
Product appearances logged manually in a spreadsheet
Product appearances matched to your catalogue
Seeding investment judged through reach and mentions
Seeding investment measured by detected product appearances
Audience response around the product left unmeasured
Comment sentiment and recurring topics included
The report closes without a clear lesson for the next drop
Clear findings to improve the next drop and seeding list
Tell us the question you cannot answer today. We will show you what this looks like against your accounts, your creators and your category.
Can’t find what you’re looking for?
Product seeding, also called influencer gifting, is the practice of sending products to creators in the hope that they feature them in their content. Product Tracking connects each seeded item with the posts it appeared in and shows which products were never featured.
Yes. Detection runs on the video itself, so an appearance still registers when the creator does not tag or mention the product.
The ones registered during setup. Detection is configured against your actual catalogue, which is part of why setup is hands-on.
Accuracy is strongest with distinctive silhouettes and clear footage. Brief background appearances in low light are harder to resolve. You can review the results and correct anything that looks wrong.
Often. It depends on how distinct the colourways are and how clearly the product is shown. If the exact variant cannot be resolved, the system records the appearance at product level.
We measure how many posts featured each product, which creators showed it and how much visibility the seeding programme delivered. The final readout also includes audience response and lessons for the next drop.
Yes. We analyse comment sentiment and recurring topics around the product, launch or brand, showing how audiences responded after the product appeared in creator content.
It replaces the content-checking side of the spreadsheet by collecting creator posts and detecting which seeded products appeared. It does not manage fulfilment or shipping. The final view shows what was posted, what was shown and what the next seeding campaign can learn from it.
Creator Tracking follows the people you seed and captures what they post. Product Tracking adds the product check: whether the item you sent appeared in their content. You seed the creator; we check the product.