Market Intelligence by Phainos
The cultural read your category has never had.
Commission reports on the movements, communities, creators and aesthetics shaping your market, built from live social evidence.
Culture moves in public.
We turn the evidence into intelligence.
1. Scoped with you
How we help
Ask a real question
Start with the thing you actually need to know.
The scope is agreed before anything is built, against a decision you are about to make. What comes back answers your question rather than the one a template was written for.
What changes when the read can be checked.
Before Phainos
With Phainos
A trend deck of assertions nobody can verify
Every claim traceable to content that was published
Research that arrives a quarter after the moment
A read available while the moment is still live
Generic category coverage that never reaches your sport
A question scoped to your sport, market and decision
The same syndicated report your competitors are reading
Work commissioned by you and not resold
Findings you either believe or do not
A stated method, including its limits
See it on your own brand.
Tell us the question you cannot answer today. We will show you what this looks like against your accounts, your creators and your category.
Frequently asked questions
Can’t find what you’re looking for?
Is this software or a service?
A service. You commission a question and we deliver a report. The platform is what makes the report possible, but what you are buying here is the answer rather than a login.
What kind of questions work best?
Specific ones with a decision behind them. A sport, a market, a tournament, a shift you suspect is happening, a roster you are about to invest in. Broad requests for what is trending produce broad answers.
How long does a report take?
It depends entirely on the question and how much content has to be read to answer it. That is settled during scoping, before anything starts, rather than discovered halfway through.
Can we publish it?
Where the work stands up to being read closely, yes, and that is agreed up front. Our own World Cup reports were built this way and published in full.
How is this different from competitor tracking?
Competitor tracking is a standing view of a named set of accounts, running continuously in the platform. This is a commissioned answer to a question that usually reaches well beyond any list of competitors.
Do you use survey or panel data?
No. The evidence base is content that was actually published and how audiences actually responded to it. Where a question genuinely cannot be answered that way, we will say so rather than fill the gap with assertion.