Turning signals into decisions.
Social intelligence for sports brands.
Trusted by teams at
What we're paying attention to
Phainos is built around three enduring questions about sport, culture and attention.
Signals
What’s moving before it’s obvious
The strongest cultural shifts often begin in niche communities long before they reach the mainstream.
Perception
What shapes brand perception
Brand meaning is increasingly shaped by cultural association rather than messaging.
Influence
What drives influence
Attention flows through networks, communities and creators, not simply from celebrity to consumer.