Phainos

Creator Tracking

Every post, reel and story, while it counts.

Track every creator post across Instagram and TikTok, check delivery against the brief, and act before the campaign closes.

A basketball creator filmed by friends under blue-hour lights
A diverse creator roster gathered on a rooftop court
A runner in a lime windbreaker carrying an orange accessory

Know what every creator delivered without waiting for links, screenshots or wrap reports.

A basketball creator filmed by friends under blue-hour lights

Current, not reconstructed

Know where the roster stands today

See who has delivered and who is quietly behind.

Every post, reel and story from the whole roster is collected as it publishes. The state of the campaign becomes something you check rather than something you reconstruct.

A diverse creator roster gathered on a rooftop court

Proof that outlives the post

Keep the proof

Stories stop taking the evidence with them.

Stories are captured inside their 24 hour life and kept. Delivery on the format creators use most becomes something you can show rather than something you took on trust.

A runner in a lime windbreaker carrying an orange accessory

Per requirement, reviewable

Settle the brief argument

Whether they followed the brief stops being an opinion.

Each piece is assessed against the brief you actually issued, requirement by requirement, so you can see which one was missed. Anyone on your side can overrule a score.

A runner suspended in motion, seen from below against a clear blue sky

Every brand in frame

See what else they are wearing

Find out if a creator you pay is showing a competitor.

Content is read for every brand visible in it, not only yours. On a roster you are paying for, that is worth knowing before the next renewal rather than after it.

What changes when you can read a campaign live.

Before Phainos

  • A spreadsheet updated by hand, always behind
  • Stories lost, delivery unprovable
  • Brief compliance judged by opinion
  • Shared posts counted twice or not at all
  • Findings arrive after the campaign ends

With Phainos

  • Continuous capture across the whole roster
  • Stories archived inside the 24 hour window
  • Every post scored against the actual brief
  • Every participant credited, totals still honest
  • Live view while there is still time to act

Questions, answered

A better conversation starts with a better answer.

Do creators need to install or authorise anything?

No. Creator content is captured from public surfaces, so the roster can be tracked without asking every creator to connect an account.

What happens with collaboration posts?

A collaboration is analysed once and attributed to every participant, so each creator gets credit while campaign totals avoid counting the same post twice.

Can we track creators we are not paying?

Yes. Organic UGC and paid roster creators are tracked the same way, which is usually how brands find out who is already advocating for them.

How does brief alignment actually work?

The brief is broken into the things you asked for, and each piece of content is assessed against them individually. You see which requirement was missed rather than a single pass or fail, and anyone on your side can overrule a score.

What if a creator deletes a post?

If it was captured before deletion, it stays in the record with its metrics at capture time. That is usually the difference between being able to prove delivery and not.

See it on your own brand.

Tell us the question you cannot answer today. We will show you what this looks like against your accounts, your creators and your category.

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