Creator Tracking by Phainos
Track every creator post across Instagram and TikTok, check delivery against the brief, and act before the campaign closes.
A brand briefs a roster, ships the product and signs off the fees. Creators start posting. Someone on the team collects links and screenshots into a sheet that is out of date the day it is shared. Stories expire overnight. By the time the wrap report arrives, there is nothing left to change.
Who has delivered, and who is quietly behind?
Every creator's output against what they signed up for, current rather than chased.
Did that story go up, and can we prove it?
Stories captured inside their 24 hours and kept after they expire.
Which posts matched the brief?
Each post is classified and given a clear brief match.
Is a creator we pay also showing a competitor?
Every brand visible in the content, not only yours.
Companies we've already partnered with
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Phase one
We onboard the roster in bulk, set the campaign window and attach the brief. We also set up the classifications used to organise the content and check each post. Creators install nothing because capture runs on public posts.
Phase two
Posts, reels and stories are captured as they publish, including stories inside their 24 hour life. Each piece is classified and checked for a brief match on arrival, so gaps show up while there is still time to act.
Phase three
Collaborations are credited to every participant and campaign totals count each post once. Delivery, performance, classifications and brief matches roll up per creator for the final campaign view.
Every creator on the campaign, with what they owe, what they have posted and who is behind.
Each creator's contribution and audience demographics in one place, including whether they reached the demographic goals for the campaign.
Stories captured inside their 24 hours, so delivery on the format creators use most can still be shown next month.
Each post is organised by the classifications you use and checked against the brief. Your team can review or correct the result.
See how audiences responded to creator content, including the sentiment and recurring topics in their comments.
An exportable readout of delivery, audience fit, content classifications and brief matches, with practical lessons for the next campaign.
Three activation pilots in 2026, each bigger than the last. Most recently: the Adizero Dropset Pro launch in London, where we tracked the event's social impact and how creators helped carry the message beyond the event itself.
“The tracking gave us a much clearer picture of the impact our event had on social, beyond what we could see on the day.”
Celine Schana
Head of Social at HY.AM
Phainos is used by brand and marketing teams who run creator programmes, and by the agencies who manage rosters for their clients.
Creator content collected by hand in a spreadsheet
Creator content captured automatically across the roster
Stories checked manually and easily missed
Stories saved inside their 24 hour window
Content classification and brief matching done post by post
Every post classified and checked against the brief
Audience fit and comment response left unmeasured
Audience goals, comment sentiment and topics measured
A wrap report with no clear lesson for the next campaign
Clear findings to improve the next campaign and roster
Tell us the question you cannot answer today. We will show you what this looks like against your accounts, your creators and your category.
Can’t find what you’re looking for?
Influencer campaign tracking collects the posts, reels and stories published by your creator roster, then brings delivery, performance, content classifications and brief matches into one campaign view.
No. Creator content is captured from public surfaces, so the roster can be tracked without asking every creator to connect an account.
A collaboration is analysed once and attributed to every participant, so each creator gets credit while campaign totals avoid counting the same post twice.
Yes. Organic UGC and paid roster creators are tracked the same way, which is usually how brands find out who is already advocating for them.
Each post is classified and checked against the brief you issued. The result shows whether it matches, and your team can review or correct it when needed.
Yes. Audience demographics are compared with the goals set for the campaign, so you can see which creators reached the people you intended to reach.
Yes. We analyse comments for sentiment and recurring topics, showing how audiences responded to each creator and what the campaign can learn from that response.
It replaces the manual work of collecting creator links, saving stories and updating delivery in a spreadsheet. The live campaign view keeps the roster, content, performance, audience fit and brief matches together, then produces a report for the wrap meeting.
If it was captured before deletion, it stays in the record with its metrics at capture time. That is usually the difference between being able to prove delivery and not.