Social Growth by Phainos
Know which of your own posts worked, and why.
See which themes, formats and products perform across your Instagram and TikTok channels, then use those patterns to plan what comes next.
A single post tells you what happened.
Patterns tell you what to make next.
1. A better brief for next month
How we help
Make more of what grows
Know which ideas deserve another month.
We turn the history of your owned channels into a practical read on what is worth repeating. Your next content plan starts with evidence, not the loudest post in the review.
What changes with a useful read.
Before Phainos
With Phainos
A monthly deck, finished after the month ended
Always current, readable any day of the month
A list of posts ranked by engagement
Themes and formats ranked, with posts underneath
Categories tagged by hand, or not at all
Every post classified on arrival
Stories gone within a day
Stories captured and kept
Regional accounts reported separately, never compared
One taxonomy, so every account is comparable
See it on your own brand.
Tell us the question you cannot answer today. We will show you what this looks like against your accounts, your creators and your category.
Frequently asked questions
Can’t find what you’re looking for?
Which platforms are covered?
Instagram and TikTok, both for posts, reels and stories.
Do you need access to our accounts?
For owned channels we use the official platform APIs, which is what gives us the metrics only the account owner can see. That needs your authorisation, and you can withdraw it at any time.
Can the categories match the ones we already use?
Yes. The taxonomy is built per brand during setup, so it can mirror your existing content pillars rather than forcing a new vocabulary on your team.
How far back can you go?
As far as the platforms still expose. In practice that covers in-feed history well and stories not at all, since expired stories are gone for everyone. Story capture starts from the day we begin.
We run accounts in several markets. Is that one setup or several?
One. Multiple accounts sit in the same workspace on the same taxonomy, which is the point: it makes markets comparable instead of leaving each one to report its own way.