Event Tracking by Phainos
See who showed up, what they shared, which creators drove impact, and how far the event travelled on social.
Brands spend serious budgets on launches, run clubs, pop-ups and press days. Hundreds attend. Creators post. The room feels alive. Then the report arrives: photos, estimated reach and a slide saying engagement was strong. What's usually missing is what actually happened.
Which creators drove the most conversation?
Ranked by the impact they created, not the size of their following.
Which moments drove the most content?
See when and where people actually started sharing.
Who posted, and what did they say?
Track attendee output, content and sentiment.
What happened after the event ended?
Measure how far the impact carried into the days and weeks that followed.
Companies we've already partnered with
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Phase one
We map who will be in the room: invited creators, press, community members and the public. We agree on what to track and design the on-site mechanics, meaning the small moments that make people want to post. Attendees connect their social handle at check-in, with consent handled properly.
Phase two
Check-in turns the crowd into a group you can follow. Posts, stories, mentions and tags are captured as they happen and shown to your team on site, so what is working in the room can be adjusted while the room is still full rather than noted in a deck afterwards.
Phase three
Most of the content and nearly all of the conversation arrives once the doors have closed, so the window stays open. Everything is attributed back to the cohort and the moment that produced it, then written up as findings and a recommendation for the next one.
Every person we follow, grouped by cohort, with their output during and after the event.
A simple flow at the door where attendees link their handle. It turns an anonymous crowd into a group you can measure.
Posts, stories, mentions and tags as they happen, visible to your team on site.
What the audience actually said back, and whether the content that came out of the room looked like your brand.
Which creators, which moments and which content pieces produced the reach and the conversation. Ranked, with the numbers behind the ranking.
A written document in the Phainos voice, with clear findings and recommendations for the next event. Designed to be forwarded to leadership without a cover email.
Three activation pilots in 2026, each bigger than the last. Most recently: the Adizero Dropset Pro launch in London, where we tracked the event's social impact and how creators helped carry the message beyond the event itself.
“The tracking gave us a much clearer picture of the impact our event had on social, beyond what we could see on the day.”
Celine Schana
Head of Social at HY.AM
Phainos is used by brand and marketing teams who run activations, and by the agencies who produce them for their clients.
A door count, with no idea who any of them were
A named, consented list of who was in the room, by cohort
Creator output collected by hand from whoever remembered to tag
Every tracked person's output captured whether they tagged you or not
Organic posts from the crowd missed entirely
The crowd's posts attributed back to the moment that produced them
Stories gone within a day
Stories captured and kept
A deck of photos and a reach figure from a social tool
A written report with findings and a recommendation for the next one
Tell us the question you cannot answer today. We will show you what this looks like against your accounts, your creators and your category.
Can’t find what you’re looking for?
Attendees connect their social handle at check-in and are told what will be tracked. Consent is recorded and can be withdrawn at any time. We only store the handle and relevant public content, not personal contact details.
Instagram and TikTok, including Stories. These are where most activation content is shared and where we see the strongest social impact.
Ideally three to four weeks before the event, while guest lists, check-in and attendee groups are still being planned.
For the first event, we recommend it. After that, most teams can run check-in themselves while we handle the tracking and reporting.
Yes. It works for any event where people are likely to create and share content. Sport is simply where most of our current examples come from.
Pricing depends on event size, attendee volume and the tracking period. We scope each event individually.