Phainos

Competitor Tracking by Phainos

Never hear about a rival's launch second hand.

Track competitor content continuously and compare their themes, formats and performance with your own.

Two cyclists in blue and orange racing around a concrete velodrome
Two fencers meeting at the center of a blue strip
Two boxers preparing in opposite corners of the same ring

See the competitor's pattern before it becomes obvious.

1. Continuous, not on request

How we help

A tennis player preparing to return one ball on a red and blue court

Never find out second hand

See their launch when it happens.

Their posts, reels and stories are captured continuously, including the stories where launches usually break first. Nothing depends on someone remembering to look.

What changes when you can compare, not just count.

Before

With Phainos

  • Manual account checks, when someone remembers

  • Continuous capture, nothing depends on memory

  • Competitor stories missed entirely

  • Stories archived before they expire

  • Post counts standing in for strategy

  • Concentration by theme and sport, visible

  • Their content and yours in incompatible formats

  • One taxonomy across both sides of the comparison

  • Launches found out about second hand

  • Their moves visible as they happen

See it on your own brand.

Tell us the question you cannot answer today. We will show you what this looks like against your accounts, your creators and your category.

Frequently asked questions

Can’t find what you’re looking for?

Do you need access to competitor accounts?

No. Competitor content is captured from public surfaces, which is why it works on accounts that will never authorise anything.

How many competitors can we track?

The set is agreed during setup and sized to your category. It is a chosen list rather than an open limit, because a focused set produces comparisons worth reading.

Can we compare competitors against our own channels?

Yes, and that is the main use. Because both sides run through the same classification, the comparison holds at theme and format level rather than stopping at follower counts.

What can you see for a competitor that you cannot see for us?

The reverse, in fact. For competitors we see what any member of the public sees: the content and its public engagement. For your own accounts you also get the private metrics, because you authorise us. Comparisons are drawn on the measures available for both.

Can we add a competitor mid-season?

Yes. Capture starts from the day they are added, and their historical in-feed content is collected where the platforms still expose it. Their past stories are gone, as they are for everyone.