Phainos

Competitor Tracking

Never hear about a rival's launch second hand.

Track competitor content continuously and compare their themes, formats and performance with your own.

Two cyclists in blue and orange racing around a concrete velodrome
Two fencers meeting at the center of a blue strip
Two boxers preparing in opposite corners of the same ring

See the competitor's pattern before it becomes obvious.

A tennis player preparing to return one ball on a red and blue court

Continuous, not on request

Never find out second hand

See their launch when it happens.

Their posts, reels and stories are captured continuously, including the stories where launches usually break first. Nothing depends on someone remembering to look.

Two basketball players facing each other across a blue and orange court

One taxonomy, both sides

Make the comparison mean something

Their content and yours, in the same vocabulary.

Competitor content runs through the same classification as your own, so themes, formats and sports line up side by side instead of needing translation first.

A tennis player and runner occupying distinct courts at golden hour

Where they are investing

Find the threat that is not loud

Volume and dominance are not the same thing.

Leaderboards by sport and category show where a rival is actually investing and whether it works. The quiet competitor owning a category nobody else is in becomes visible.

Two runners separated across a green court in contrasting light

The gap, named

See the gap

Know which categories they own and you do not.

Direct comparison on the same measures, with collaborations counted against the real owner rather than inflating whoever happens to post the most.

What changes when you can compare, not just count.

Before Phainos

  • Manual account checks, when someone remembers
  • Competitor stories missed entirely
  • Post counts standing in for strategy
  • Their content and yours in incompatible formats
  • Launches found out about second hand

With Phainos

  • Continuous capture, nothing depends on memory
  • Stories archived before they expire
  • Concentration by theme and sport, visible
  • One taxonomy across both sides of the comparison
  • Their moves visible as they happen

Questions, answered

A better conversation starts with a better answer.

Do you need access to competitor accounts?

No. Competitor content is captured from public surfaces, which is why it works on accounts that will never authorise anything.

How many competitors can we track?

The set is agreed during setup and sized to your category. It is a chosen list rather than an open limit, because a focused set produces comparisons worth reading.

Can we compare competitors against our own channels?

Yes, and that is the main use. Because both sides run through the same classification, the comparison holds at theme and format level rather than stopping at follower counts.

What can you see for a competitor that you cannot see for us?

The reverse, in fact. For competitors we see what any member of the public sees: the content and its public engagement. For your own accounts you also get the private metrics, because you authorise us. Comparisons are drawn on the measures available for both.

Can we add a competitor mid-season?

Yes. Capture starts from the day they are added, and their historical in-feed content is collected where the platforms still expose it. Their past stories are gone, as they are for everyone.

See it on your own brand.

Tell us the question you cannot answer today. We will show you what this looks like against your accounts, your creators and your category.

The rest of the picture