Phainos

Products

One clear view of your brand on social.

See what performs, what gets seen and what comes next across your channels, creators, campaigns and category.

Five athletes meeting on a rooftop track at sunrise
Two runners reviewing a captured training clip together beside a sunlit track
Four athletes talking and filming beside a running track in late afternoon light

Every product here started as a question we could not answer on our own campaigns.

Know which of your own posts worked, and why.

See which themes, formats and products perform across your Instagram and TikTok channels, then use those patterns to plan what comes next.

Questions it helps answer

  • Which content themes actually drive follower growth, and which just get likes?
  • Is our reach falling, or are we simply posting less of what used to work?
  • Do stories outperform in-feed for this audience, and by how much?
Explore Social Growth
Runners crossing a sunlit concrete court in a repeating pattern, led by an athlete in a lime jacket

Be first in the comments, and prove it was worth it.

Find the conversations worth joining, respond while attention is still forming, and see what your community work returns.

Questions it helps answer

  • Where should our community team be spending its hours this week?
  • How fast are we actually getting to the posts that matter?
  • Which of our comments earned engagement, and what did they have in common?
Explore Community Management
Three runners talking closely beside a city track at blue hour

Every post, reel and story, while it counts.

Track every creator post across Instagram and TikTok, check delivery against the brief, and act before the campaign closes.

Questions it helps answer

  • Who on the roster has actually delivered, and who is quietly behind?
  • Did that story go up, and can I prove it after it expired?
  • Which creators followed the brief, and which improvised?
Explore Creator Tracking
Three athlete-creators posed against a cobalt studio wall

Your campaign was bigger than the roster.

See the full footprint of a campaign, including paid creators, partners, owned channels and organic posts around the moment.

Questions it helps answer

  • How much of this launch came from people we actually paid?
  • Did the activation reach anyone outside the roster, and can I show it?
  • Which partner or athlete account did more for us than our own channels did?
Explore Campaign Tracking
A runner in orange held sharply in view as surrounding athletes blur through a sunlit plaza

Your product was seeded. Was it on screen?

Watch the video, not just the caption. See which products appeared, for how long and how prominently.

Questions it helps answer

  • Of everything we seeded this quarter, what actually made it on screen?
  • Which creators show the product, and which just mention it?
  • Is our product getting hero treatment or background wear?
Explore Product Tracking
A white running shoe held sharply in view above a red athletics track

Never hear about a rival's launch second hand.

Track competitor content continuously and compare their themes, formats and performance with your own.

Questions it helps answer

  • What did they launch this week, and did it break in stories first?
  • Which content categories are they investing in that we are not?
  • Are they actually outperforming us, or just posting more?
Explore Competitor Tracking
Two runners in contrasting kits racing side by side in parallel track lanes

The cultural read your category has never had.

Commission reports on the movements, communities, creators and aesthetics shaping your market, built from live social evidence.

Questions it helps answer

  • What actually broke out in our category this season, and who saw it first?
  • Which athletes are about to matter, before their price reflects it?
  • Is this trend real, or is it three loud accounts and a hashtag?
Explore Market Intelligence
An athlete and creator in technical clothing standing against a cobalt studio shadow

Bring us your hardest question.

If your current tools cannot explain what is changing around your brand, that is where we start.