Kylian Mbappé
France · FW · Real Madrid · @k.mbappe · 136,681,962 followers · Updated 20 August
Kylian Mbappé gained 6.2M Instagram followers during the FIFA World Cup 2026, peaking +515.5K on 20 July.
The story behind the spike
Follower growth is rarely random. Behind every spike is a story, a moment or a conversation that captured attention beyond the pitch. Explore the posts, performances and cultural moments driving the tournament's biggest social breakthroughs.
Follower gain
Followers all time
+6.2 M
Grew off the pitch
Match
No match in the spike window
Own
16 posts, 70.2 M engagement
Featured
7 posts, 3.5 M exposure
→ Timing + reach attribution, not causation. “Featured by others” = tracked accounts only; fan/media pages and off-platform land in Unattributed.
Sources: match stats — ESPN · Man of the Match — Wikipedia/FIFA · followers — daily snapshots · Own & Featured — tracked-player posts (tags / mentions / collabs)
Key moments
The biggest single-day follower gains, and what drove each one.
10 July · +385.4K followers
- Featured: 1 post featuring him, 354.8K exposure, by @manu_kne.
1 July · +266.8K followers
- Own posts: 2 posts, 6.9M engagement.
9 July · +237.1K followers
- Match: Scored in a 2–0 win over Morocco.
- Own posts: 1 post, 8.2M engagement.
Frequently asked
- How many Instagram followers does Kylian Mbappé have?
- As of 20 August, Kylian Mbappé has 136,681,962 Instagram followers.
- How much did Kylian Mbappé grow on Instagram during the World Cup 2026?
- Kylian Mbappé gained 6.2M Instagram followers during the FIFA World Cup 2026, from 130,526,128 to 136,681,962.
- When did Kylian Mbappé gain the most followers?
- Kylian Mbappé's biggest single-day gain was +515.5K followers on 20 July.
Other France players
How we measure
social performance*
Traditional tournament rankings measure performance on the pitch. We wanted to understand performance in the feed. Our rankings track audience growth across Instagram, analysing how players gain attention throughout the tournament and identifying the moments driving that growth.
Kylian Mbappé is one of 1,200+ players Phainos tracked across the FIFA World Cup 2026. See how they rank in the full Breakthrough Ranking.
View the Breakthrough Report →*All figures are drawn from publicly visible Instagram and TikTok data, captured in daily snapshots. Follower counts can fluctuate as platforms remove inactive or flagged accounts, so daily figures may revise slightly. We don't access private metrics, paid reach, or platform-internal data. This is an independent analysis by Phainos and is not affiliated with FIFA, any federation, or any player.
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