Marko Arnautović
Austria · FW · Red Star Belgrade · @m.arnautovic7 · 559,392 followers · Updated 20 August
Marko Arnautović gained 30.1K Instagram followers during the FIFA World Cup 2026, peaking +6.7K on 18 June. The biggest jump lined up with Austria's match against Jordan (3–1).
The story behind the spike
Follower growth is rarely random. Behind every spike is a story, a moment or a conversation that captured attention beyond the pitch. Explore the posts, performances and cultural moments driving the tournament's biggest social breakthroughs.
Follower gain
Followers all time
+30.1 K
Driven by the pitch
Scored in a 3–1 win over Jordan.
Match
vs Jordan 3–1
Own
5 posts, 1.2 M engagement
Featured
4 posts, 208.9 K exposure
→ Timing + reach attribution, not causation. “Featured by others” = tracked accounts only; fan/media pages and off-platform land in Unattributed.
Sources: match stats — ESPN · Man of the Match — Wikipedia/FIFA · followers — daily snapshots · Own & Featured — tracked-player posts (tags / mentions / collabs)
Key moments
The biggest single-day follower gains, and what drove each one.
17 June · +1.9K followers
- Match: Scored in a 3–1 win over Jordan.
- Own posts: 1 post, 66.9K engagement.
- Featured: 4 posts featuring him, 208.9K exposure, by @davidalaba, @nicolasseiwald, @patrick_wimmer, @paul_wanner_.
2 July · +994 followers
- Match: Came off the bench in a 0–3 loss to Spain.
28 June · +905 followers
- Match: Scored in a 3–3 draw with Algeria.
- Own posts: 1 post, 32.9K engagement.
Frequently asked
- How many Instagram followers does Marko Arnautović have?
- As of 20 August, Marko Arnautović has 559,392 Instagram followers.
- How much did Marko Arnautović grow on Instagram during the World Cup 2026?
- Marko Arnautović gained 30.1K Instagram followers during the FIFA World Cup 2026, from 529,286 to 559,392.
- When did Marko Arnautović gain the most followers?
- Marko Arnautović's biggest single-day gain was +6.7K followers on 18 June.
Other Austria players
How we measure
social performance*
Traditional tournament rankings measure performance on the pitch. We wanted to understand performance in the feed. Our rankings track audience growth across Instagram, analysing how players gain attention throughout the tournament and identifying the moments driving that growth.
Marko Arnautović is one of 1,200+ players Phainos tracked across the FIFA World Cup 2026. See how they rank in the full Breakthrough Ranking.
View the Breakthrough Report →*All figures are drawn from publicly visible Instagram and TikTok data, captured in daily snapshots. Follower counts can fluctuate as platforms remove inactive or flagged accounts, so daily figures may revise slightly. We don't access private metrics, paid reach, or platform-internal data. This is an independent analysis by Phainos and is not affiliated with FIFA, any federation, or any player.
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