Matheus Cunha
Brazil · FW · Manchester United · @cunha · 6,225,073 followers · Updated 20 August
Matheus Cunha gained 2.3M Instagram followers during the FIFA World Cup 2026, peaking +525.2K on 26 June.
The story behind the spike
Follower growth is rarely random. Behind every spike is a story, a moment or a conversation that captured attention beyond the pitch. Explore the posts, performances and cultural moments driving the tournament's biggest social breakthroughs.
Follower gain
Followers all time
+2.3 M
Grew off the pitch
Match
No match in the spike window
Own
7 posts, 9.9 M engagement
Featured
3 posts, 6.9 M exposure
→ Timing + reach attribution, not causation. “Featured by others” = tracked accounts only; fan/media pages and off-platform land in Unattributed.
Sources: match stats — ESPN · Man of the Match — Wikipedia/FIFA · followers — daily snapshots · Own & Featured — tracked-player posts (tags / mentions / collabs)
Key moments
The biggest single-day follower gains, and what drove each one.
25 June · +236.4K followers
- Own posts: 1 post, 2.9M engagement.
- Featured: 1 post featuring him, 823.3K exposure, by @brunoguimaraes.
20 June · +88.3K followers
- Match: Scored 2 in a 3–0 win over Haiti.
- Own posts: 1 post, 2.8M engagement.
- Featured: 1 post featuring him, 5.9M exposure, by @vinijr.
29 June · +59.4K followers
- Match: Started a 2–1 win over Japan.
- Own posts: 1 post, 913.9K engagement.
Frequently asked
- How many Instagram followers does Matheus Cunha have?
- As of 20 August, Matheus Cunha has 6,225,073 Instagram followers.
- How much did Matheus Cunha grow on Instagram during the World Cup 2026?
- Matheus Cunha gained 2.3M Instagram followers during the FIFA World Cup 2026, from 3,927,978 to 6,225,073.
- When did Matheus Cunha gain the most followers?
- Matheus Cunha's biggest single-day gain was +525.2K followers on 26 June.
Other Brazil players
How we measure
social performance*
Traditional tournament rankings measure performance on the pitch. We wanted to understand performance in the feed. Our rankings track audience growth across Instagram, analysing how players gain attention throughout the tournament and identifying the moments driving that growth.
Matheus Cunha is one of 1,200+ players Phainos tracked across the FIFA World Cup 2026. See how they rank in the full Breakthrough Ranking.
View the Breakthrough Report →*All figures are drawn from publicly visible Instagram and TikTok data, captured in daily snapshots. Follower counts can fluctuate as platforms remove inactive or flagged accounts, so daily figures may revise slightly. We don't access private metrics, paid reach, or platform-internal data. This is an independent analysis by Phainos and is not affiliated with FIFA, any federation, or any player.
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